San Francisco
Grok Builders Night
A Grok Bot event for 280+ guests, produced in four days with marketing agency Propaganda. I coordinated set design, signage, photography, and content alongside planning for New York.
- To plan both events
- 4 days
- Planned in parallel
- 2 cities
- Guests in San Francisco
- Over 280
One brand, two cities
My priorities were vendor coordination and getting the right visuals and branding produced in time. I also helped lead content direction and filmed guests. With only four days, what we could source at short notice shaped the creative decisions.
Both events were being planned at the same time. I worked with Propaganda and the other teams on vendor coordination, using Grok Bot to help manage the process.
Making the identity tangible
I worked with the florist on set design, coordinated signage and content, and booked a photographer at short notice. We also produced mini acrylic Grok Bots for the space.
The result
San Francisco welcomed over 280 guests. The New York event, planned alongside it, welcomed 300+ guests.
