NYC
WORLD
Jules smiling on stone steps

Powering ambitious ideas, IRLBrand is the Moat.

Selected work

Guests talking across a candlelit table at Zerion Supper Club NYC

Zerion Supper Club NYC

Zerion

New York

Guests gathering at the beachside Salt, Sunset, and Soirée in Cannes

Salt, Sunset, & Soirée

LayerZeroBoundlessBoundlessKryptoSeoul

Cannes

Candlelit floral table set for Zerion Supper Club London

Zerion Supper Club London

Zerion

London

Private dining room set for Stablecoin Soirée at Money20/20

Stablecoin Soirée at Money20/20

Dynamic

Amsterdam

PearlBox bar and floral installation for Backers and Builders in New York

Backers & Builders at PearlBox

KrakenInkDynamicCap

New York

PadelCon guests gathered beside the courts

PadelCon Buenos Aires

0x / MatchaPrivy

Buenos Aires

Dishing over Dishes table card with tomatoes and candles

Dishing over Dishes

LayerZeroBoundlessBoundless

Berlin

Players gathered under the Zerion FarCon Open banner at Padel Haus

FarCon Open with Zerion and Farcaster

ZerionFarcaster

Brooklyn

work with me

Ideas Need infrastructure

Growth strategy

Positioning, partnerships, and campaigns designed to create clear paths to revenue.

Brand + campaigns

A distinct, consistent voice carried through every touchpoint.

IRL experiences

Thoughtfully designed rooms that bring the right people into conversation.

Ideas create momentum. Taste earns attention.

Banana and red floral centerpiece set against candlelight
Cannes table detail with lemons, flowers, candles, and glassware
Candlelit London dinner table with sculptural flowers and glassware
Supper club guests gathered around a candlelit table
Custom PadelCon tank merch hanging against a curtain
Paris Fashion Week champagne table with glasses and floral details
Barcelona brunch table with pastries, citrus, flowers, and phone display

digital identity

Give the internet something to wear.

Ensō × SheFi

Ensō × Phaver

Aave × Ensō

Black Mija and Ensō Art Basel shirt with neon green graphics

Mija × Ensō

Blue Ensō and Crowdmuse NFC Lisbon collaboration poster

Ensō × Crowdmuse

About me.

Before Zerion, I worked in fashion and venture capital, then founded a company. Fashion shaped my taste and storytelling instincts. VC taught me how companies grow. Founding taught me to execute with limited time, resources, and people.

I design experiences around how founders build trust and exchange ideas, not standard panels, mixers, or marketing playbooks. My work combines editorial judgment, operational rigor, and AI-native automation, applying human judgment where taste, nuance, and relationships matter.

In the last year, I produced 36 events that returned more than 2× their spend.

contact

Xin