Selected WorkNew York
Grok Builders Night
A Grok Bot event for 300+ guests, planned in four days with marketing agency Propaganda. I coordinated vendors and the day-of activation while we planned San Francisco in parallel.
- 4 days
- To plan both events
- 2 cities
- Planned in parallel
- 300+
- Guests in New York
- Delivered with
- Propaganda, marketing agency
- My role
- Content direction and guest filming, vendor and florist coordination, day-of activation, and signage production
- AI tool
- Grok Bot
The priorities
With four days to plan, I focused on vendors, signage, and the day-of activation. I also helped lead content direction and filmed guests.
I coordinated vendors across both cities with Propaganda, using Grok Bot to help manage the process.
Bringing the brand into the room
I worked with the florist, coordinated vendors, and arranged last-minute signage printing before managing the day-of activation.
The result
The New York event welcomed 300+ guests. We planned it alongside San Francisco, which welcomed over 280 guests.
